
By bringing them both together, Google’s hoping it can solve some of what ails modern communication tools. “What’s been really important is understanding how people make the choice as to what tool they’re going to use, for what purpose, in what circumstance,” says Javier Soltero, the head of Google Workspace. Our digital lives are filled with a million different chat apps, each with its own rules and norms and contact list, some for work purposes and some for personal ones. Google’s hoping it can use Gmail addresses and phone numbers to bring all that together. “It’s really important and powerful to be able to reach you that way,” Soltero says, “and allow you then to decide whether you want to be reached or not, as opposed to having to manage all of these different identities and deal with the consequences.”Soltero has been preaching this idea of “reachability” for most of his tenure at Google.
