
⬤ Some YouTubers are starting to receive pop-up messages notifying them that they must disable ad-blockers in order to watch.
⬤ The company confirmed that it is testing preventing users who block ads from viewing, and promoting their paid “Premium” service.
⬤ Ads are the most important source of income for YouTube and most of the content makers on it, and in recent years the platform has clearly increased ads.
