Instagram’s Channels Feature Goes Global
Meta announced that Instagram’s Channels feature for broadcasting messages is now available to users worldwide.
The feature was first introduced in February to select creators and users to let them share one-to-many messages with their fans.
Users can find suggested channels to join in the DM section based on their interests, interactions with creators, and activity on Instagram. The company is also testing question prompts for followers and a dedicated channels tab in the inbox. Tools for creators include setting a channel expiration date and time, adding a moderator to help manage members, and sharing a link or preview to Stories.
Not to be confused with WhatsApp’s recently added Channels feature, Meta also launched earlier this month, but with a different aim. The feature was introduced to give local and global authorities and agencies a platform to connect with people.
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