It’s not just anecdotal that VPN ads are everywhere on YouTube. Since the beginning of 2016, VPN companies have collectively sponsored about 247,000 YouTube videos, according to Daniel Conn, co-founder of influencer marketing consulting firm Thought Leaders. Almost none came up before then, signaling rapid growth as both influencer marketing and VPN companies took off.
Most advertising comes with these caveats, but in a field as high risk and difficult to understand as security, the exaggerated claims can be damaging. If a YouTuber sells you on a new electric toothbrush, you can get first-hand experience deciding whether it’s worth your money. You can feel whether it leaves your teeth feeling clean, see real results when you go in for your next dentist appointment and easily compare it to other options on the market. But security isn’t tangible.
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