Google using AI to come up with search answers in UK trial

Initially only a small proportion of logged-in UK users will see an AI-generated “overview” at the top of some search results.

While Google is the most popular search engine, Microsoft’s rival Bing already integrates its Copilot AI.

But some publishers worry AI answers may reduce visits to their sites.

They fear longer chatbot-style responses will satisfy users’ curiosity without having to visit their websites, while AI answers will also contain fewer links and ads.