Pinterest Rolls Out New Teen Safety Features.

Pinterest introduced a series of new safety features aimed at better protecting teens using its service.

The features — which include things like private profiles, more control over followers and message safety controls — are similar to those introduced on other popular social media platforms with teens, like Instagram.

On Pinterest, users ages 16 and older will now be able to opt into either a private or public profile. If they choose to go private, they can still network with friends by sending a unique link that allows them to connect. These private profiles — which remain the default for users under the age of 16 — are not discoverable by others on the platform.