Instagram introduces GenAI powered background editing tool

Instagram introduced its generative AI-powered background editing tool to U.S.-based users Wednesday.

Meta’s lead for generative AI, Ahmad Al-Dahle, posted on Threads saying that the tool will let users change the background to their images through prompts for Stories.

When users tap on the background editor icon on an image they will get ready prompts like “On a red carpet,” “Being chased by dinosaurs” and “Surrounded by puppies.” Users can write their own prompts to change the background as well.

Once a user posts a Story with the newly generated background, others will see a “Try it” sticker with the prompt so they can also play with the image generation tool.