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Apple art director shares early sketches and prototype of Lil’ Finder Guy

Apple art director shares early sketches and prototype of Lil’ Finder Guy illustration

Apple art director shares early sketches and prototype of Lil’ Finder Guy Sofia Coelho, the art director who led the visual design and concept for Lil’ Finder Guy, has shared a rare behind-the-scenes look at how the MacBook Neo campaign’s mascot came to be. Here are the details.

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