In its announcement, Epic Games complained about the third-party store installation process, which requires nine steps and includes screens warning customers about downloading apps outside of the App Store. Apple is imposing a 9-step install flow for alternative app stores in Brazil.
The additional screens were designed to deter users from downloading alternative app stores and preventing competition. In the EU last year, Apple reduced their installation flow from 15 to 6 steps after facing regulatory pressure. After they made this change, Epic saw a 60%. Fortnite returns to iPhone in Brazil with Epic Games Store launch Fortnite is back on the iPhone in Brazil today with the launch of the Epic Games Store.
However, Epic Games is calling foul on the nine-step process required for access.
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