Apple Event Announced for September 9: 'Surprise and Shine'

Apple plans to hold its annual iPhone-centric event on Wednesday, September 9 at the Apple Park campus in Cupertino, California. The event will begin at 10:00 a.m. Pacific Time, with select members of the media invited to attend.

The September 2026 iPhone event will see Apple announce the iPhone 18 Pro, the ‌iPhone 18 Pro‌ Max, and the foldable iPhone, which could be called the iPhone Ultra. There won’t be an iPhone 18 this year because Apple is waiting until spring 2027 to launch the more affordable models. All three new iPhones will use Apple’s latest A20 Pro chip built on a 2nm process for speed and efficiency improvements.

The ‌iPhone 18 Pro‌ models could get an upgraded variable aperture rear camera, but will otherwise be similar to the iPhone 17 Pro models. We are expecting price increases due to ongoing memory shortages. It’s almost time for the #AppleEvent, on Wednesday, September 9!

Is it finally time to see the foldable iPhone. Apple announces September 9 date for ‘Surprise and shine’ iPhone event.

Apple has officially announced its next product event, where it will unveil the iPhone 18 Pro lineup and its first foldable iPhone. The event will take place on September 9 at 10 am, PT.

The tagline reads “Surprise and shine,” and the invitation features a glowing Apple logo with a sun shining through. Apple announces iPhone 18 Pro and foldable iPhone Ultra event: ‘Surprise and shine’ Zac Hall Aug 26 2026.

The company has lined up an iPhone event for September 9. You’ll be able to watch a livestream on Apple’s website and YouTube when things get underway at 1PM ET.

As ever, we’ll also be bringing you all the news right here. The big news that’s rumored for this fall’s iPhone event is a foldable model.

Apple has been laying the groundwork for such a device in the iOS 27 code. It’s expected that the iPhone Ultra (as the device may be called) will put iPad Mini-like utility into people’s pockets, as it will fold out into a tablet-style format.

Apple Apple may well split up the iPhone 18 lineup even further this year.

Pic.twitter.com/SLkIcNmLwP — Greg Joswiak (@gregjoz) August 26, 2026 The foldable iPhone will be Apple’s first new form factor since the launch of the 2017 iPhone X. It will have a book-like design, and it will be around 5.5 inches when closed and 7.6 inches when open.

It is wider than it is tall, and will be similar to using an iPad when unfolded. Since the foldable iPhone is so thin, there are compromises, and it will use Touch ID instead of Face ID and it won’t have a telephoto camera.

Apple is also going to introduce the Apple Watch Series 12 and Apple Watch Ultra 4, plus there’s a possibility we’ll see new smart home devices, including the long-rumored home hub, a new Apple TV 4K, and an updated HomePod mini. Along with new hardware, Apple will give us launch dates for iOS 27, iPadOS 27, macOS Golden Gate, and other upcoming software updates.

Apple plans to stream the fall event live on its website, on YouTube, and through the ‌Apple TV‌ app. For those unable to watch, will be providing full event coverage on com and the MacRumorsLive Twitter account.