How to watch Apple’s September event: iPhone 18 Pro

Apple announced September 9 as the date for its iPhone launch event, with a tagline: ‘Surprise and shine.’ Here’s how to watch the September event live, and a roundup of new products rumored to debut. How to watch Apple’s September event: iPhone 18 Pro, iPhone Ultra, more. Apple announces iPhone 18 Pro and foldable iPhone Ultra event: ‘Surprise and shine’ Zac Hall Aug 26 2026.

Verizon tempts new customers with "free" iPhone deals, but do you really save compared to Apple’s own Upgrade program. Apple Upgrade vs. Verizon deals: which saves you the most money on an iPhone.

Apple announced that it will be holding an event on Wednesday, September 9 at 10 a.m. Pacific Time, with the company widely expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, its first-ever foldable iPhone, and more.

Apple is about to unveil its flagship new iPhones: iPhone 18 Pro and iPhone Ultra. Price will be an obvious advantage for the Pro line, but here are several other ways iPhone 18 Pro will have an edge over the more expensive Ultra model.

Apple Upgrade lets you lease your iPhone and eventually buy it out, but does this save more than deals from carriers like Verizon. The newly launched Apple Upgrade program, which lets you lease Apple products for set periods, aims to lessen the impact on your wallet while also eliminating FOMO surrounding the latest models.

Other products expected to be announced at the event include an Apple Watch Series 12 with a ceramic case option, an Apple Watch Ultra 4, AirPods 5 with and without active noise cancellation, and potentially more. Here are the six products most likely to be unveiled at the event.

Four advantages iPhone 18 Pro will have over the iPhone Ultra.

On the surface, carriers like Verizon seem to tout better bargains to lower the price of your next iPhone; there’s even an entire section of Verizon’s site proclaimed as "free phones." However, the savings aren’t quite as clear-cut as they first seem. For the purpose of this discussion, we presume you’re looking to eventually own your phone outright.

Most Likely iPhone 18 Pro: A20 Pro chip, a smaller Dynamic Island, a simplified Camera Control button, a Dark Cherry color option, and more. IPhone 18 Pro Max: The same features rumored for the iPhone 18 Pro, but the Pro Max model may be slightly thicker due to a larger battery and a variable aperture camera, which might be exclusive to the Pro Max model this year.

Otherwise, it’s an apples and oranges comparison since Verizon doesn’t offer phone leasing akin to Apple Upgrade. Apple Upgrade explained Apple Upgrade is a revamped version of Apple’s previous iPhone Upgrade program, with a few changes.

IPhone Ultra: A foldable iPhone Ultra with a 7.7-inch inner display and 5.3-inch outer display, two rear cameras, one front camera, a Touch ID power button instead of Face ID, and more. IOS 27 should be tailored for the foldable iPhone, allowing for side-by-side apps and other iPad-like multitasking functionality.

Done through a partnership with Klarna, it allows customers to lease Apple products (including Macs, iPads and Apples Watches) for lease terms between 12 and 36 months.

Apple Watch Series 12: A faster S11 chip or newer, longer battery life, fitness tracking improvements, and a ceramic case option. Apple Watch Ultra 4: A faster S11 chip or newer, fitness tracking improvements, and additional satellite features for the Apple Watch Ultra 3 and newer, such as Apple Maps via satellite and the ability to send and receive photos with Messages via satellite.

Touch ID was initially rumored, but seemingly ruled out. AirPods 5: Two new AirPods 5 models with and without active noise cancellation.