
Today is September 1st, and Apple has officially handed over the reins of CEO from Tim Cook to John Ternus. This commences a new era with Ternus leading the company. You can see the change reflected on the company’s newly-updated leadership page, with Ternus getting the CEO title and Cook moving to the Board of Directors section in his new role as ‘Executive Chair’.
Apple leadership page updated as John Ternus becomes the new CEO. Read Tim Cook’s full memo to Apple employees on his last day as CEO Chance Miller Aug 31 2026.
Today marks a major turning point for Apple – Tim Cook steps down as CEO and John Ternus takes the reins. Cook has been with Apple since 1998 and became CEO in 2011 after Steve Jobs resigned due to health reasons.
Apple could finally make foldables cool. Apple’s first folding iPhone won’t kill Android foldables — it will save them.
The iPhone 5, 5s and 5c were the last models designed with oversight by Jobs. Jobs passed just days after the iPhone 4s was unveiled, but he still influenced the design of the 5-series during its development.
Android foldables are stuck, but a folding iPhone could fix that. Yet, despite the strides we’ve made in the technology behind them, foldables as a category are stuck behind a proverbial wall.
Everything after that has been under the guiding hand of Cook. That said, John Ternus held the post of Senior Vice President of Hardware Engineering until today.
Everyone from Samsung to Google, Motorola, and a plethora of Chinese OEMs have spent years redesigning hinges, improving displays, and offering increasingly aggressive trade-in deals to spur take-up. Despite that, foldables still make up just 1.6% of global smartphone shipments.
Tim Cook steps down as CEO of Apple, John Ternus takes over.
For an industry that once considered folding screens the next big revolution in mobile computing, the category shipped 19.6 million units last year, according to Counterpoint Research. That’s an 18% year-over-year increase, which sounds impressive on paper.
But when foldables still account for just 1.6% of the overall smartphone market, it feels less like explosive growth and more like a category struggling to break through.
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