Apple Hit With $2.7 Billion Lawsuit Over App Tracking Rules

Apple is facing a £2 billion ($2.7 billion) lawsuit in London accusing it of imposing stricter App Tracking Transparency rules on third party developers than on its own advertising services (via Reuters). The case, filed at London’s Competition Appeal Tribunal, follows a similar suit in which the tribunal ordered Apple to pay around £1.5 billion over App Store commissions last October, a ruling Apple is appealing. The new claim still needs to be certified before it can proceed.

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While Apple has long used privacy as a selling point for both its hardware and services, I do wonder whether it now regrets introducing one privacy measure: App Tracking Transparency (ATT). For something with rather limited scope, it sometimes feels like scarcely a month goes by without a new antitrust lawsuit or regulator challenging it.

A third ATT lawsuit is being brought in the UK – this one with a twist … more…. Apple faces yet another lawsuit over App Tracking Transparency, with a twist.

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