Luna Band takes on Fitbit Air as global shipping finally begins

Luna’s new screenless fitness tracker is now shipping worldwide. Luna Band takes on Fitbit Air as global shipping finally begins. Wearables and health Luna Band takes on Fitbit Air as global shipping finally begins Luna’s new screenless fitness tracker is now shipping worldwide.

The Luna Band is available on the company’s website for $149 (€149). You’ll be able to pick from several band strap colors. While WHOOP has long dominated the screenless fitness tracker world, that dominance has recently been shaken by the emergence of Google’s Fitbit Air and Garmin’s CIRQA Smart Band.

Those two aren’t the only challengers WHOOP may need to be concerned about, as smart ring maker Luna revealed its intentions to enter the market earlier this year. If you’ve been waiting to get a Luna Band, you won’t have to wait much longer. Months after the Luna Band made its debut at CES, Luna announced in May that the waitlist for the wearable was open.