“Trust, not features, is the real deficit”: VMware tries to appease SMBs

Broadcom admits it put “too big a focus on VCF.”. “Trust, not features, is the real deficit”: VMware tries to appease SMBs. Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav For many small-to-medium-sized businesses (SMBs), VMware has become too expensive.

Broadcom’s acquisition of the virtualization firm brought the end of perpetual license sales and the arrival of pricey, stacked, subscription-based bundles that priced out many SMBs. The most obvious is VMware Cloud Foundation (VCF), VMware’s flagship private cloud bundle that has been Broadcom’s primary focus since taking over VMware. Many SMBs find that VCF is unaffordable and stuffed with unnecessary offerings.

Many customers have reported online that VMware sales representatives have still pushed them toward VCF, with some claiming that sales reps have told them that the lower-priced edition of VMware’s virtualization platform, vSphere Standard, was no longer available. Speaking with The Register this week, Paul Turner, VCF’s chief product officer, said Broadcom’s new sales incentives encouraged the sales team to push VCF. “We corrected this,” Turner told the publication.

He admitted that sometimes VMware had “too big a focus on VCF.” vSphere Standard update VMware will release an “updated version” of vSphere Standard “soon,” The Register reported.