Can you believe it’s new iPhone week already. Apple’s “Rise and Surprise” event is just a few days away on Wednesday, September 9, at 10 am PT. The company will unveil the foldable iPhone Ultra and new iPhone 18 Pro and iPhone 18 Pro Max, among other new hardware products.
The interesting new color for the Pro phones this year may be a dark cherry red finish. This AI-generated iPhone 18 Pro mock ad makes me actually love dark cherry color. Apple will launch six major new products next week, here’s what’s coming Ryan Christoffel Sep 3 2026.
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