How to watch Apple event today: iPhone 18 Pro

Today is Apple’s big September launch event, with a tagline: ‘Surprise and shine.’ Here’s how to watch the Apple event live, and a roundup of new products rumored to debut. How to watch Apple event today: iPhone 18 Pro, iPhone Duo, more. IPhone Duo: Apple’s new foldable reportedly not named Ultra, plus price, colors, more Zac Hall Sep 8 2026.

Mark Gurman at Bloomberg has offered several last-minute leaks ahead of today’s “Surprise and shine” Apple event, including the iPhone Duo name for the foldable. And his latest post on X details the expected colors for iPhone 18 Pro and Pro Max.

Apple will be holding an event today starting at 10 a.m. Pacific Time, with the company expected to unveil its first-ever foldable iPhone, the iPhone 18 Pro and iPhone 18 Pro Max, the Apple Watch Series 12 and Apple Watch Ultra 4, AirPods 5, and potentially more.

These are iPhone 18 Pro’s colors, says Mark Gurman.

Below, we have recapped 20 last-minute rumors about these devices. All of the details below were reported by Bloomberg ‘s Mark Gurman today.

Apple’s foldable iPhone will be named iPhone Duo. IPhone Duo will have Apple Pencil support.

IPhone Duo shipments to customers will begin as early as October. It is unclear if pre-orders will begin earlier.

IPhone Duo color options: white and dark blue. IPhone Duo starts with 256GB of storage.

Pricing will start at around $1,999. IPhone Duo will have Apple’s A20 Pro chip and C2 modem for 5G.

IPhone Duo will have dual rear 48-megapixel cameras. No Telephoto camera.

IPhone 18 Pro and iPhone 18 Pro Max special color: dark red. IPhone 18 Pro models will have longer battery life — the Pro Max especially.

IPhone 18 Pro models will have an improved vapor chamber system to reduce overheating. At least one iPhone 18 Pro model’s camera will have variable aperture for greater control over depth of field.

This means the iPhone 18 Pro would start at $1,199, and the iPhone 18 Pro Max would start at $1,299. IPhone 18 Pro’s smaller Dynamic Island can show three Live Activities, up from two.

Do not expect a regular iPhone 18 model to be announced today, as Apple reportedly plans to launch that device in the first quarter of 2027. Apple Watch Series 12 and Apple Watch Ultra 4 models will have new case color options.