New Apple CEO to unveil latest iPhone lineup

Apple is unveiling its latest generation of iPhones, widely expected to include a foldable version, on Wednesday at an event headlined by new CEO John Ternus, who took over from Tim Cook on Sept. September 9, 2026 New Apple CEO to unveil latest iPhone lineup by Barbara Ortutay edited by Andrew Zinin Andrew Zinin Chief Editor Meet our editorial team Behind our editorial process Editors' notes This article has been reviewed according to Science X's editorial process and policies. Editors have highlighted the following attributes while ensuring the content's credibility: fact-checked reputable news agency proofread The GIST Add as preferred source The Apple logo is illuminated at a store in Munich, Germany, April 2, 2026.

Many of Apple's biggest rivals, such as Samsung, Motorola and Google, have already come out with foldable smartphones. But Apple is not one to rush on new technologies. "The foldable launch is straight out of Apple's playbook: Wait for the product to work out its kinks and for the market to offer glimpses of viability, then enter and shape the category," said Forrester analyst Dipanjan Chatterjee.

"The difference is that foldables still represent a minuscule share of the smartphone market. The test of Apple's ambition will be whether it can expand that niche into a meaningful new segment." Compared with earlier generations, the iPhone 18 likely will cost more due partly to a global memory chip shortage. The iPhone 17's price ranges from $799 to $1,999 depending on the model.

Earlier this year, Apple unveiled artificial intelligence advances, including upgrades to its Siri assistant, emphasizing a focus on privacy and day-to-day use as the company tries to catch up with rivals on AI. The keynote address for Ternus at the tech giant's headquarters in Cupertino, California, will set the tone for his vision of Apple's future, Chatterjee said. "John Ternus inherits perhaps the most successful consumer technology juggernaut in modern times.

New Apple CEO John Ternus will be revealing new iPhone and Apple Watch models this week. Big Tech Apple How to watch Apple unveil the new iPhones on September 9 We're also expecting to see new Apple Watch models By Yoni Yardeni Sept.

This comes just over a week after Tim Cook became the tech giant's executive chairman earlier this month, although that transition was announced back in April. In Ternus' first keynote as company head, all rumors point to it being what some Apple die-hards have waited years for: the first foldable iPhone is finally set to steal the show.

Although theoretical renders have propagated across forums and Reddit for years now, trusted Apple analysts have largely confirmed it will be revealed at the event. Whether the smartphone lives up to years of constant chatter remains to be seen, but all eyes will be on Ternus for the big debut.

This comes on the heels of a busy summer, which recently revealed the powerful, AI-forward Mac mini and Mac Studio desktops with two new chips: the M6 and M5 Ultra. Both models will be available starting September 22.

The " Surprise and shine " event is scheduled for September 9 at 1PM ET/10AM PT. You can tune in on the Apple TV App, Apple's website or the company's YouTube Page.

We'll also be live blogging from the event, so you can keep up with us to get the latest updates out of Apple Park! And for more analysis after the show concludes, we'll be livestreaming on YouTube right after it wraps.

What we expect to see Wongsakorn 2468/Shutterstock With speculation swirling around Apple's first-ever foldable phone, rumored by many to be called the iPhone Ultra, reports suggest it'll have a 5.5-inch exterior display and a 7.8-inch interior display. The latter is under an inch smaller than the iPad Mini's 8.3-inch display, practically transforming your smartphone into a tablet.

As for some downsides, he says the so-called iPhone Ultra's camera lacks a telephoto lens. With a potential price tag of $2,000 or more, this could disappoint many iPhone Pro owners who've grown to love their advanced camera array.

According to Bloomberg' s Mark Gurman, who had nothing but good things to say about the foldable's sturdy hinge and reinvigorated, tablet-style interface, there are still other models to look forward to as well. While all the hype is mainly focused on the iPhone Ultra, Gurman has also suggested that Apple will likely unveil the latest iPhone 18 Pro and iPhone 18 Pro Max.

In a recent tweet, the dedicated Apple analyst also speculated that the promotional graphic for its upcoming event could hint at a sky-blue iPhone 18 Pro. Budget buyers should consider that the base iPhone 18 isn't slated to be announced alongside its pricier counterparts.

Many reports have indicated that Apple has chosen to split the reveals between this fall and spring 2027. Other anticipated models, like the second-generation iPhone Air and iPhone 18e, are not expected to land until next spring, so you're better off waiting if you're not looking to splurge on a new phone this year.

Beyond the iPhone, we're also expecting the usual annual Apple Watch update. This year, we're expecting to see the Apple Watch Series 12 and the Ultra 4.

Last year's Apple Watch SE 3 was a major overhaul, so we're not expecting an update on that front this year.

That is both a boon and a burden for him. Tim Cook's perfected execution, scale, and monetization set a high bar, and Ternus must extend that run," Chatterjee said.

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