New iPhone 18 Pro price rises perhaps not as bad as some feared

Apple has hiked priced across its range of products the past few months, but the iPhone has so far escaped unscathed. That will change today when Apple unveils its newest lineup of high-end iPhone models, including iPhone 18 Pro, iPhone 18 Pro Max, and the brand new foldable device, the iPhone Duo. But a late-breaking Bloomberg report indicates that the price increases may not be as bad as some feared.

Bloomberg’s Mark Gurman reports that iPhone 18 Pro and iPhone 18 Pro Max will cost $100 more than the previous-generation, setting a new starting price of $1199. New iPhone 18 Pro price rises perhaps not as bad as some feared. WatchOS 27 code reveals four changes for Apple Watch Ultra 4, more Ryan Christoffel Sep 8 2026.