Report: iPhone Duo could give Apple a 25% share of foldable market in 2026

A new TrendForce report says the iPhone Duo should capture 24,8% of the foldable smartphone market in 2026 alone, countering a 20% slump in the segment. Here are the details. Report: iPhone Duo could give Apple a 25% share of foldable market in 2026.

Hands-on with the foldable iPhone Duo [Gallery] Chance Miller Sep 9 2026.

For many months, tech blogs like ours used the name iPhone Ultra to refer to Apple’s rumored foldable iPhone, but the device ended up being named iPhone Duo. The name iPhone Duo was not a complete surprise.

Following yesterday’s iPhone Duo announcement, TrendForce published a new report that outlines the state of the foldable phone market for 2027. According to the report, Apple will ship 5 million units of its folding phone by the end of the year.

Daring Fireball ‘s John Gruber accurately guessed that the device would be named iPhone Duo all the way back in April, and the name made the rounds again on social media last week. IPhone Ultra became the more common name in rumor coverage after Bloomberg ‘s Mark Gurman floated it as a potentially fitting name for the device back in March, and he later reported that many Apple employees referred to the device as the iPhone Ultra.

If this prediction turns out to be true, then Cupertino would be sitting at a 24.8% market share, which would slot it in second place, right behind Samsung. Global folding phone shipments should reach 20.2 million units in 2026, which would make for a 0.5% rise compared to 2025.

Plus, former Macworld reporter Filipe Espósito cited a source familiar with Apple’s plans who said the foldable iPhone would be named iPhone Ultra. Evidently, that source was wrong.

The upward trend with folding phones is then… TrendForce: Apple to capture a quarter of the folding phone market in 2026.

To his credit, Gurman ended up confirming the iPhone Duo name in a last-minute report published shortly before Apple announced the device. Apple avoiding the name iPhone Ultra makes sense, as the device now known as the iPhone Duo is not the most "ultra" version of the iPhone available.

TrendForce: Apple to capture a quarter of the folding phone market in 2026 – com news ADVERTISEMENT TrendForce: Apple to capture a quarter of the folding phone market in 2026 Post your comment Comments (5) Michail 10 September 2026 Apple iOS Other Following yesterday’s iPhone Duo announcement, TrendForce published a new report that outlines the state of the foldable phone market for 2027. The upward trend with folding phones is then projected to reach 23.5 million shipments in 2027.

Yes, the iPhone Duo has a large 7.6-inch inner display when opened, but on the other hand the device lacks features such as a dedicated Telephoto camera, Face ID, and an Action button. Apple has used Duo branding in the past for its PowerBook Duo line of laptops in the 1990s and the MagSafe Duo Charger in the early 2020s.

TrendForce estimates that Samsung will account for 7.1 million shipments with a corresponding 35% market share, while Huawei should reach 5 million shipments for its folding phones and a 24.8% market share. The report notes hardware improvements and AI use cases as the main driving factors for the upward trend in foldable phone adoption.

In the case of the iPhone Duo, the word Duo obviously refers to the device’s dual screens. Apple does have some products and services with Ultra branding, including the Apple Watch Ultra, CarPlay Ultra, and the M1 Ultra through M5 Ultra line of chips.

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