Get ready to experience iPhone 18 Pro

Starting Saturday, September 12, customers can pre-order iPhone 18 Pro and iPhone 18 Pro Max. Get ready to experience iPhone 18 Pro, the new Apple Watch lineup, and AirPods 5. UPDATE September 11, 2026 Get ready to experience iPhone 18 Pro, the next generation of Apple Watch, and AirPods 5 Pre-orders for iPhone 18 Pro and iPhone 18 Pro Max begin Saturday, September 12 Customers can soon pre-order the iPhone 18 Pro lineup, the next generation of Apple Watch, and AirPods 5, along with all-new accessories.

IPhone 18 Pro and iPhone 18 Pro Max deliver massive advancements across camera, performance, battery, and intelligence. The new 48MP Fusion Main camera with variable aperture unlocks creative control that wasn’t possible before, and new Pro controls let users customize their experience in the Camera app for even easier access to their most used settings. Both models are powered by A20 Pro and feature a next-generation vapor chamber for the highest sustained performance yet, while updated battery designs uses powerful silicon efficiencies to deliver incredible battery life.

Featuring iOS 27 with the next generation of Apple Intelligence and Siri AI, an entirely new version of Siri, iPhone 18 Pro models bring powerful AI capabilities together with personal context to become an intelligent personal hub with privacy and security at its core. 1 Whether shopping in stores or online, customers can connect with Apple Specialists for personalized support to help choose the right device for them and learn how to protect their products with AppleCare+ or AppleCare One, as well as for assistance with ways to save and pay, including leasing, financing options, and carrier deals. Customers can then take advantage of convenient home delivery or arrange for pickup at their local Apple Store at a time most suitable for them.

The wait is over; Apple has now announced the iPhone 18 Pro and its first foldable, the iPhone Duo. We talk through our reactions to the range of new products on this week’s episode of The Show.

The variable aperture lens of the shiny new iPhone 18 Pro goes almost one stop wider than the fixed aperture lens in its predecessor: up from f/1.78 in the iPhone 17 Pro to f/1.48 (a smaller number is wider). In principle, this will allow for slightly shallower depth of field, enabling greater separation between your subject and the background – although it’s a relatively small difference.

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The ‌iPhone 18 Pro‌ now matches the iPhone 17 Pro Max with up to 24 hours of typical use, according to Apple, while the Pro Max gets up to 30 hours in what the company calls its biggest generational battery life leap ever. Both models have a 48-megapixel main camera with variable aperture from f/1.48 to f/4.0, new Pro Controls for manual aperture, shutter speed, and white balance, texture and grain controls in Photographic Styles, and Apple Reference Image, which signs photo data at capture to verify authenticity.

But there are four ways to achieve shallow depth of field (DOF) with much older iPhones … more…. Four ways to achieve shallow depth of field without buying the iPhone 18 Pro.

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Pricing starts at $1,199 and $1,299, $100 more than last year, while higher storage tiers rose by as much as $500, and pre-orders begin Saturday, September 12 ahead of a September 18 launch. The Apple Watch Series 12 and Ultra 4 introduces a new "Health Sensing System" that measures heart rate every five seconds and HRV as often as every five minutes, feeding a new daily Readiness score, and Apple claims it offers the most accurate heart rate sensing of any wearable.

Hands-on with the foldable iPhone Duo [Gallery] Chance Miller Sep 9 2026.

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A new S11 chip with twice the RAM powers Audio Intelligence features including Sound Recognition, Live Rewind, which transcribes the last 15 seconds of speech, and Siri Recap, which summarizes conversation. Aluminum models now have Ceramic Shield for 60% tougher displays, titanium models come in polished Radiant Gold and Natural, and ceramic returns for the first time since the Series 5 in Pearl White and Night Blue, with cases that are slightly larger and heavier.

Daily: September 11, 2026 – More on Apple Intelligence, iPhone Duo.