Apple's rumored gaming controller for iPhone could feature Beats branding

Bloomberg’s Mark Gurman said there are two gaming controllers in the works. Apple’s rumored gaming controller for iPhone could feature Beats branding. Big Tech Apple Apple’s rumored gaming controller for iPhone could feature Beats branding Bloomberg’s Mark Gurman said there are two gaming controllers in the works.

As reported by Bloomberg ‘s Mark Gurman, Apple has been working on gaming controllers for iPhone for more than a year, but they could launch under its Beats brand instead. Earlier this month, one of ‘ readers identified code in a macOS release candidate that referenced two hardware devices with gaming controller components, like dual thumbsticks, shoulder buttons and D-pads. While Apple already sells third-party gaming controllers in its online store, including options from Backbone and SteelSeries, these two controllers codenamed T6502 and T1057 are being developed under the Beats brand, with product engineering and conception being tackled by Beats execs, Gurman reported.

Gurman also noted that Apple could be using the Beats brand strategically as it experiments with new product territory that it’s interested in. Between the two brands, Apple could also launch a Beats gaming controller that would be more affordable than its own brand since it could skip out on the typical premium materials and styling. On top of that, there could be a lot more overlap in aesthetics and culture between the gaming community and Beats products owners.

Bloomberg’s Mark Gurman has today corroborated references discovered in macOS beta code that indicated Apple is designing its own game controllers for iPhone. Apple already sells some controllers like the Backbone One (pictured above) and SteelSeries Nimbus+ through the Apple Store, and now it wants to take a slice of the iPhone gamepad market for itself.

Apple is designing its own game controllers for iPhone, could be Beats branded. You can now pre-order iPhone 18 Pro and iPhone 18 Pro Max Chance Miller Sep 12 2026.

Gurman didn’t mention a release timeline for Apple’s in-house gaming controller for iPhone.