Apple could follow Google into the screenless fitness tracker race

The company is reportedly testing a tracker to rival WHOOP and the Fitbit Air, but don’t expect it any time soon. Apple could follow Google into the screenless fitness tracker race. The device is still in an early prototype stage and may not launch before 2028, if at all.

The prototypes reportedly use a thin fabric band with a sensor-equipped module and no display. Screenless fitness trackers are having a moment this year, and Apple reportedly doesn’t want to sit this one out. The company reportedly be developing a new health and fitness tracker without a display, which would almost certainly rival WHOOP and the Google Fitbit Air.

Which health platform do you think is most promising. 203 votes Apple Health 51 % Google Health 28 % Samsung Health 9 % Garmin 7 % WHOOP 3 % Oura 2 % According to Bloomberg’s Mark Gurman, Apple has been exploring the idea for several months and is now developing prototypes.

Apple is developing a screenless health and fitness tracker to compete with Whoop, according to a new report from Bloomberg. The company is reportedly “developing prototypes,” but has yet to decide whether to ultimately release the product.

Apple working on Whoop-style screenless fitness tracker, per report. Review: Beats 360 are the closest Apple headphones to AirPods Max, with one caveat Michael Burkhardt Sep 22 2026.