[Ryan Walker] may have written up his observations a few years ago, but the lessons are just as relevant today as they were back then. He shares five easy ways …. Easy Ways Sink a Hardware Startup.
It’s a reminder that while hardware startups are unique, there are basic business realities that still apply because the hardware itself is going to be only one part of a whole. These business fundamentals can be a drag, but it’s worth giving them some attention. As [Ryan] experienced, they will explain themselves one way or another.
Or forgoing market testing — do the customers actually want it enough to pay for it. One of the worst things to be stuck with is a product that everyone likes, but nobody wants to buy. Premature optimization is another good one that several our readers can probably relate to in one way or another.
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