Google just made the Pixel 10a a much tougher sell

The Pixel 10a just got $100 more expensive. Google just made the Pixel 10a a much tougher sell. The hike appears to be broader, with prices also jumping in Canada and the UK compared to recent listings.

With the Pixel 11a expected early next year, the more expensive Pixel 10a has suddenly become a much tougher sell. It’s only been a few days since we got our first look at Google’s upcoming mid-range offering, and excitement surrounding the device is already at an all-time high. We’re expecting the Pixel 11a to sport a Tensor G6 chip, alongside changes to the camera module, a brighter screen, an upgraded selfie shooter, and a new purple colorway.

The Pixel 11a isn’t due until February or March of next year, and now considering what Google just did to the Pixel 10a, waiting until next year for the Pixel 11a makes a lot more sense. Google has quietly raised the price of the Pixel 10a by $100, taking the mid-range device’s price from $499 to $599. It looks like the price hike isn’t limited to the US.