Price hikes can’t stop YouTube Premium from hitting new subscriber records

Between YouTube Music and YouTube Premium, Google counts over 150 million subscribers. Price hikes can’t stop YouTube Premium from hitting new subscriber records. Google shares highest YouTube Premium subscriber numbers yet.

Streaming and entertainment Price hikes can’t stop YouTube Premium from hitting new subscriber records Between YouTube Music and YouTube Premium, Google counts over 150 million subscribers. In sharing the news, CEO Sundar Pichai announced that YouTube Music and Premium now have over 150M subscribers. That figure includes trial subscriptions, but it’s also up from the 125M the company shared earlier this year.

Google — sorry, Alphabet — is sharing its latest financial report today, detailing the company’s Q3 2026 performance. And as you should only expect, that’s full of tons of data points about AI, token usage, and all things Search. But it also offer us an all-too-rare peek into how things are doing for one of the biggest streaming services around, as Google shares new YouTube subscriber figures.