AI, Apple

Apple holds 65% of the premium smartphone market as segment reaches record high

Apple holds 65% of the premium smartphone market as segment reaches record high

The latest phone-industry story is really a question about value: what has to improve before another expensive upgrade feels like a smart decision instead of a reflex.

Phones are mature products, so the smallest useful details now carry more weight: software support, battery life, camera reliability, pricing, repairs and whether upgrades still feel necessary.

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