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Tim Cook says Apple price increases are 'unavoidable' due to memory crunch

Tim Cook says Apple price increases are 'unavoidable' due to memory crunch

A new gadget story is only interesting if it survives contact with ordinary life: charging, durability, usefulness, price and whether people still reach for it after the novelty fades.

The gadget market is crowded. A product earns attention when it solves a daily problem clearly, not when it merely adds another line to a spec sheet.

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