Here’s why I upgraded from the Apple Watch Series 10 to Series 12

I’m someone who doesn’t often upgrade my Apple Watch right when a new one comes out. The Apple Watch Series 10 I owned prior was only purchased this January, despite initially coming out in September 2024. That said, Apple Watch Series 12 was a highly compelling purchase, despite the fact that the two largely share the same design language.

Here’s why I took the leap. Here’s why I upgraded from the Apple Watch Series 10 to Series 12. Apple commissions photographers for new ‘Shot on iPhone Duo’ campaign Marcus Mendes Oct 1 2026.