Apple's October 13 Launch: What's Coming

Apple is planning to introduce new products on Tuesday, October 13, Apple marketing chief Greg Joswiak announced today. It won’t be a traditional Apple event, but Apple has invited some members of the media to New York City to get some hands-on time with whatever’s introduced. Those of us not invited to the New York Experience are likely to be introduced to the new devices via press releases that’ll come out on launch day.

Since the NYC visits begin at 9:00 a.m. On the 13th, that may be when the product announcements will happen. The video Joswiak shared gives us a major hint at what’s coming, and as expected, it’s home-related.

We’re expecting at least three new devices, including one all-new product. Home Hub We’ve been hearing rumors about Apple’s home hub for months because it’s been ready to ship and waiting on Siri AI. It’s got a 6-inch display, and there are two varieties.

The wait to (literally) get your hands on the tech may almost be over. Apple reportedly plans touchscreen MacBook and iPad Mini launch for this month.

Apple just announced a “Welcome home” special event for next week, but the fun doesn’t stop there. Bloomberg now reports that Apple will launch its first touchscreen MacBook Pros, a new iPad mini, and more “on or around Tuesday, October 27.” The report says the launch will include “an online video presentation and in-person component for the press.” more….

News Computing Laptops Apple reportedly plans touchscreen MacBook and iPad Mini launch for this month The wait to (literally) get your hands on the tech may almost be over. According to Bloomberg ‘s Mark Gurman, the company’s first touchscreen laptop should debut "on or around" October 27.

Apple to launch touchscreen MacBook Pro and more on October 27: report. Apple announces special event for October 13: ‘Welcome home’ Ryan Christoffel Oct 8 2026.

So, not a 100-percent solid date for a product announcement, but still a more concrete time frame than we’ve ever had about Apple’s long-awaited touchscreen laptop debut. Rumors about a touchscreen edition of Apple’s high-end laptop date back to 2023.

The more recent chatter about this device, largely driven by Gurman’s reports, is that it will have a dynamic interface that adapts to the different modes of input. We’re expecting the new touchscreen MacBook, potentially called MacBook Ultra, to run on the same M5 Pro and Max chips as the current high-end MacBook Pro models, as an earlier report suggested there won’t be pro-level versions of the new M6 chip.

To touchscreen laptops, the anonymous Bloomberg sources said to expect Apple’s presentation to include a redesigned iPad Mini with an OLED display, and smaller updates to the entry level 14-inch MacBook Pro and iMac to add the new M6 chip that debuted with the Mac mini refresh. The entry-level MacBook Pro currently runs an M5 chip, while the iMac is stuck on an M4 chip.

One is meant to be mounted on the wall, and one is meant to be used with a half-dome speaker base. ‌Siri‌ AI is a central part of the hub, and they’ll basically give users a way to get information and answers from ‌Siri‌.

The hub will run a version of tvOS that could be called homeOS, with familiar Apple apps and widgets. It’ll be a central home device, showing members of the family upcoming calendar events and other personalized information, along with offering an easy way to control connected smart home devices.

It will display the time when not in use, and it will be customizable so you can choose the widgets and apps you want to see. It has a camera so it can be used to make video calls, and it’ll play videos too so you can put it in the kitchen and follow along with a recipe.

Presence sensors and the camera will be able to tell the hub which member of the family is nearby, and it will show a custom interface for each person. It will use facial recognition for identification.