It actually seems like an episode of Black Mirror that it’s legal for a company to buy and sell our personal data without our consent, but that’s the reality in the US. Apple has built some really useful tools to limit future tracking, including App Tracking Transparency, Hide My Email, and iCloud Private Relay, but this doesn’t solve your actual problem, though. What they can’t do is remove the data that has already been collected, bought, and spread across hundreds of broker databases over the past decade.
Cybersecurity Awareness Week: How to remove your personal data from the internet, and why Apple’s tools alone aren’t enough. IPhone Duo launch day: Lines form at Apple Stores, walk-in availability limited Chance Miller Oct 23 2026.
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