Info

Apple Won't Allow These Ad Categories in the Maps App

Apple Won't Allow These Ad Categories in the Maps App

The latest Apple story matters less as spectacle than as a clue to where the company’s hardware, software and services may be pulling users next.

Apple stories matter because one product decision can ripple through hardware, services, developers, accessories and the wider market that reacts around the company.

Continue reading “Apple Won't Allow These Ad Categories in the Maps App”

Info

Apple says Siri AI won't suck up

Apple says Siri AI won't suck up illustration

AI is moving out of the theatre of demos and into the quieter world of daily tools, where access, trust, privacy, and usefulness matter more than hype.

AI is now past the stage where novelty alone is enough. The useful tools will be reliable, legible, private enough for ordinary use, and valuable after the first burst of curiosity fades.

Continue reading “Apple says Siri AI won't suck up”